Panerai Opens Second Boutique in Milan’s Galleria Vittorio Emanuele II
In the heart of Milan, under the soaring glass vaults of the Galleria Vittorio Emanuele II, Panerai unveils its second boutique in the city, created in collaboration with long-standing retail partner Rocca.
October 14 | 2025
Image Credit: © Panerai
For the Florentine watchmaker, this opening is more than an expansion — it’s a return to Italy’s cultural capital of design and craftsmanship. Set within one of Europe’s most iconic arcades, the new boutique blends Panerai’s nautical heritage with Milanese elegance, offering a warm and contemporary setting where time itself seems to slow.
Inside, soft lighting, dark wood, and maritime textures recall the brand’s origins as an instrument maker for the Italian Navy. The interior design mirrors the meticulous engineering behind Panerai’s timepieces — both built on precision, proportion, and enduring beauty.
The boutique showcases the latest Luminor and Radiomir collections alongside rare editions that embody the brand’s bold spirit. Visitors are invited to explore Panerai’s unique balance between Italian design and Swiss watchmaking mastery, a dual identity that has defined the maison since 1860.
With this opening, Panerai strengthens its deep connection to Milan — a city that celebrates both innovation and tradition — offering collectors and enthusiasts a new destination that redefines the art of contemporary luxury.
