Rolex Opens First Boutique in Montreal at Royalmount
Rolex debuts its first Montreal boutique at Royalmount, featuring the brand’s newest retail design concept and an exclusive exhibition.
Images | © Rolex
Rolex has opened its first standalone boutique in Montreal, located within the newly developed Royalmount luxury district. The opening marks an important milestone for the brand’s retail presence in Canada, featuring the latest generation of Rolex’s retail design concept.
The new boutique, operated in partnership with Raffi Jewellers, reflects the Maison’s commitment to excellence, craftsmanship, and timeless elegance. Spread across two levels, the interior embodies Rolex’s architectural identity — refined yet contemporary — with natural materials, warm lighting, and subtle references to the world of watchmaking.
Inside, visitors are invited to explore the full range of Rolex timepieces, from the Oyster Perpetual and Datejust collections to the Day-Date and Professional models. The boutique’s design draws inspiration from the brand’s heritage, blending technical precision with the understated luxury that defines Rolex.
Situated in Royalmount, a new landmark development uniting high-end retail, dining, and art experiences, the boutique represents Rolex’s continued expansion across North America and reinforces its enduring legacy as the world’s leading luxury watchmaker.

