Augustinus Bader Opens New Flagship Spa at Hôtel Costes, Paris
This year, Augustinus Bader unveiled its largest branded spa inside Hôtel Costes, one of Paris’ most enigmatic addresses. Named La Piscine, the 960-square-meter space brings together the maison’s science-led skincare philosophy with the intimate atmosphere of one of the city’s most iconic hotels.
Guests are welcomed into seven treatment rooms — including a double suite — where the brand’s signature Method AB facials and body treatments are performed using advanced regenerative techniques. From the reception, the view opens onto Hôtel Costes’ 20-meter indoor pool, reserved exclusively for hotel guests, while new amenities include a modern gym and wellness spaces that extend the hotel’s reputation for discreet luxury.
Founded on breakthrough stem-cell science, Augustinus Bader has grown from cult skincare label to a global beauty phenomenon, with a following that spans royalty, Hollywood, and fashion insiders. The opening of La Piscine marks a new chapter in the brand’s expansion into luxury wellness, positioning it not only as a skincare authority but as a lifestyle experience.
At Hôtel Costes, the synergy is unmistakable: the mystery and allure of Paris’ most whispered-about hotel now paired with one of the world’s most innovative beauty houses. Together, they create a sanctuary where science meets Parisian elegance — and where wellness becomes part of the city’s cultural fabric.
Photo courtesy of Augustinus Bader.
