Sarah Jessica Parker Designs Her First Diamond Jewelry Collection with Astrea London
This year, Sarah Jessica Parker — actress, fashion icon, and now jewelry designer — has taken her creative vision into the world of fine jewelry. She joins Astrea London as Global Creative Director and Founding Partner, debuting a 12-piece diamond jewelry collection crafted with lab-grown diamonds.
When you think of Sarah Jessica Parker, you might picture her in stilettos on the streets of Manhattan. But this year, the actress and style icon steps into a new role — as a jewelry designer. She has joined Astrea London as its Global Creative Director and Founding Partner, debuting a 12-piece fine jewelry collection crafted with lab-grown diamonds.
From Screen to Sparkle
Sarah Jessica Parker’s fascination with jewelry comes from a personal place. She admits that, like many, she once viewed lab-grown diamonds as somehow “lesser.” But after learning about their brilliance and craftsmanship, she saw their potential to redefine modern luxury. Now, she’s helping to shape designs that merge emotional meaning with wearable beauty.
Her first collection reflects her creative sensibility — pieces that are vintage-inspired, transformable, and designed to be lived in. For Parker, jewelry shouldn’t be locked away for rare occasions. It should evolve with the person who wears it, day to night, season to season. “These pieces should feel like heirlooms,” she says. “Something that carries sentiment, history, and beauty — made for how we live today.”
The Vision of Astrea London
Astrea London, founded by Nathalie Morrison, is a young maison with a clear vision: to merge traditional jewelry artistry with advanced technology. The brand’s diamonds belong to the top one percent worldwide in terms of color, clarity, and light performance. Every stone is meticulously graded and set in timeless yet contemporary designs.
Global Debut
Astrea’s next chapter unfolds in Dubai, where a flagship boutique will open at the Mandarin Oriental Jumeira. The maison also plans to offer immersive experiences, including its upcoming “Seven Carats Afternoon Tea,” inviting guests to see firsthand how its diamonds are created.
By welcoming Sarah Jessica Parker as a creative partner, Astrea bridges Hollywood sophistication with fine jewelry craftsmanship — elevating lab-grown diamonds to new heights of desirability.
