For more than 130 years, Mouawad has been synonymous with exceptional jewels and extraordinary craftsmanship. Founded in 1890 in Beirut and now headquartered in Geneva, the family-owned maison has built its reputation on creating pieces that push the boundaries of design, artistry, and rarity. Over the decades, Mouawad has been entrusted with crafting royal commissions, museum-worthy gemstones, and Guinness World Record–holding creations, placing it among the most prestigious names in high jewelry.

In the early 2000s, Mouawad extended this legacy into an unexpected arena: the Victoria’s Secret Fashion Show. For more than a decade, the house designed a series of Fantasy Bras — million-dollar lingerie pieces transformed into works of art through diamonds, rubies, sapphires, and emeralds. These creations were not merely accessories but statements of artistry and spectacle, merging high jewelry craftsmanship with popular culture in a way no other jeweler had attempted.

Each Fantasy Bra required hundreds of hours of work, thousands of meticulously set stones, and often featured a central diamond of extraordinary size and purity. Valued from two to fifteen million dollars, these designs became headline moments, embodying both Mouawad’s technical mastery and its flair for creating jewelry that resonates far beyond the atelier.

What follows is a timeline of Mouawad’s Fantasy Bras — a chapter in modern jewelry history where craftsmanship met performance, and diamonds were elevated into cultural theater.

2017 — Champagne Nights Fantasy Bra

Closing Mouawad’s Fantasy Bra chapter, the Champagne Nights Bra was worn by Lais Ribeiro in 2017. Valued at US$2 million, it required approximately 350 hours of work. The design shimmered with nearly 6,000 gemstones, including diamonds, yellow sapphires, and blue topazes, totaling over 640 carats.

2015 — Fireworks Fantasy Bra

The Fireworks Fantasy Bra, worn by Lily Aldridge, was valued at US$2 million. Set in 18-karat yellow gold, it featured 6,808 gemstones totaling 1,364.93 carats. The design burst with diamonds, multi-colored sapphires, and topazes, echoing the celebratory spectacle of fireworks.

2014 — Dream Angels Fantasy Bras

In 2014, Mouawad designed not one but two Fantasy Bras, each valued at US$2 million. Worn by Adriana Lima and Alessandra Ambrosio, the twin creations took 1,380 hours of craftsmanship. The blue set incorporated 164 carats of diamonds and 229 carats of sapphires, while the red set combined diamonds with multicolored sapphires and gems in a strikingly vibrant palette.

2013 — Royal Fantasy Bra

Candice Swanepoel modeled the Royal Fantasy Bra, valued at US$10 million. This regal creation featured over 4,200 precious stones, set in 18-karat gold, including diamonds, rubies, and yellow sapphires. Its lavish design drew inspiration from the grandeur of royal treasures.

2007 — Holiday Fantasy Bra and Set

The Holiday Fantasy Bra, worn by Selita Ebanks, carried a valuation of US$4.5 million. The festive design included a matching thong, garter, necklace, and bracelet, inspired by holly and poinsettias. The set sparkled with 1,662.51 carats of gems, including diamonds, emeralds, rubies, and yellow sapphires.

2005 — Sexy Splendor Fantasy Bra

Gisele Bündchen modeled the Sexy Splendor Fantasy Bra, valued at US$12.5 million. The floral design in 18-karat white gold was adorned with over 2,900 diamonds weighing 108.37 carats and accented with 22 rubies totaling 38.25 carats. Its highlight was the 101.84-carat D-IF Mouawad Splendor diamond, a pear-shaped masterpiece.

2004 — Heavenly ’70’ Fantasy Bra

Modeled by Tyra Banks, the Heavenly ’70’ Fantasy Bra was valued at US$10 million. Set in 18-karat white gold, it featured 2,900 pavé diamonds with a total weight of 112 carats. At its heart rested a flawless 70-carat pear-shaped diamond, showcasing Mouawad’s ability to integrate monumental stones into wearable design.

2003 — Very Sexy Fantasy Bra

Returning to the runway with Heidi Klum, Mouawad presented the Very Sexy Fantasy Bra, valued at US$11 million. The design was distinguished by the 69.68-carat Mouawad Excelsior Diamond, one of the largest diamonds ever cut. This piece was recognized by Guinness World Records as the most valuable lingerie ever created.

2002 — Star of Victoria Bra

The Star of Victoria Bra, modeled by Karolína Kurková, was inspired by floral motifs and valued at US$10 million. Set with 1,600 rubies and diamonds, the piece reflected Mouawad’s mastery in creating intricate patterns with bold, precious color contrasts.

2001 — Heavenly Star Bra

Worn by Heidi Klum, the Heavenly Star Bra was valued at US$12.5 million. The design featured more than 1,200 pink sapphires and over 2,300 diamonds, with a 90-carat D-IF emerald-cut diamond as the centerpiece. It marked Mouawad’s debut in creating Fantasy Bras for the Victoria’s Secret runway.

Mouawad’s Fantasy Bras remain an extraordinary example of how high jewelry can transcend tradition and become cultural theater. Each piece required unmatched craftsmanship, vision, and artistry, turning diamonds and precious stones into wearable works of art. While these creations were made for a moment on the runway, they continue to symbolize Mouawad’s daring approach to jewelry design. To explore more of the maison’s exquisite high jewelry and record-breaking creations, visit Mouawad official website and discover the treasures that define over a century of craftsmanship.

Discover the Iconic Diamond Bras by Mouawad